February 24, 2009

Undead Anonymous: Viral Marketing

Finally, a support group and medication for the unhappy undead.

S. G. Browne's novel Breathers: A Zombie's Lament is due out March 3rd, but the novel has been attached to a series of viral ads and websites. Breathers (which has also been optioned for a film) is the story of Andy Warner, a recently revived zombie facing the social persecution that the living (breathers) force on the undead. Having trouble adjusting, Andy joins an Undead Anonymous group.

Over at Undead Anonymous you can read the undead commandments of how to live well as a zombie, learn if UA is right for you, read Andy's diary, ask Andy questions, and view ads for the zombie antidepressant Necrobufrin.

Since most antidepressants usually come with a long list of side effects that would make you feel like a zombie, Necrobufrin doesn't seem half bad.