March 26, 2010

Magnet picks up [REC] 2 for US

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According to Magnet's press release, they've picked up the US distribution rights for Spanish horror sequel [REC] 2 (review)

Magnet plans an early July theatrical release for the film, which will be released through Magnolia/Magnet’s Ultra VOD program, debuting a month prior on VOD platforms nationwide.

Note the video-on-demand option, which is similar to the way Magnet is distributing Romero's newest flick. Honestly, VOD is probably the smartest way to distribute genre films these days.

Although I was altogether unimpressed by [REC] 2 when I saw it at the Toronto International Film Festival,  I do hope that Magnet's publicity arm doesn't just dump the film unceremoniously into the market the way Sony did with [REC] after the release of its American remake, Quarantine.