March 30, 2012

Zombies on Cellphones Launch Distracted Driving Month

Zombie actors shuffling around with cellphones have invaded Sacramento, California in order to launch the second annual National Distracted Driving Awareness Month.

The zombies are part of the California Highway Patrol and state Office of Traffic Safety's media campaign to get drivers to stop using cellphones while driving.

No doubt, California is looking to capitalize on the mainstream popularity of zombies in order to get the attention of motorists and make them reconsider their cellphone and texting habits on the road.

National Distracted Driving Awareness Month  officially begins April 1st. Look for TV spots featuring the undead to hit soon as part of the "It's Not Worth It!" campaign.